Digital, Media & Culture

Programme

Our programme ‘Digital, Media and Culture in the Middle East’ offers you comprehensive insights into the digital transformation, the role of media and the cultural dynamics of one of the most diverse and historically significant regions in the world. The Middle East is experiencing rapid change in the areas of technology, communication and culture, which is having a profound impact on society, politics and the economy.

The programme is aimed at professionals in the fields of digitalisation, media, culture and international relations who want to gain a deep understanding of digital, media and cultural developments in the Middle East. Take the opportunity to gain in-depth knowledge and build valuable networks to successfully navigate the opportunities and challenges in this strategically important region.


Programme focus:

  • Digital transformation and innovation

    Examine how the Middle East is repositioning itself in the digital age. Analyse the development of smart cities, e-government initiatives and technological innovations in the region that are driving economic growth and social development.

  • Media landscape and communication

    Learn how traditional and digital media influence public opinion and political developments in the Middle East. Discuss the role of social media, influencers and alternative news sources in a region where media are used as both tools of power and change.

  • Cultural identity and change

    Immerse yourself in the rich cultural diversity of the Middle East and learn how global trends and local traditions interact with each other. Examine the impact of globalisation, migration and digitalisation on cultural identity, heritage preservation and the creative industries.

  • Cultural diplomacy and soft power

    Understand the role of culture as a tool of diplomacy and international relations in the Middle East. Explore how countries in the region use their cultural resources to strengthen their soft power and forge international alliances.



Our Experts:

Pauline Raabe

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